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Google’s Inbox is Exactly What Email Should Be

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I was not impressed when I first saw Google’s vague overly-feel-good marketing materials for their new Inbox product. It seemed like a design refresh for email focused on implementing Google’s Material Design aesthetic rather than something that I absolutely needed. But, thanks to an invite from my buddy David, I’ve been able to use Google’s new take on email for about a week and I have to say this is the email product I’ve been waiting for.

What does it do that has gotten me so excited? There are three core pieces of functionality which make Google Inbox a great fit for the productivity-minded Gmail user:

  • Auto-categorization that actually works: Google has taken Gmail’s smart inbox functionality (which can tell personal emails apart from social updates, promotions, and forum posts) and have taken this to a whole different level with Inbox. The new categorization tech not only automatically groups common email types like trips vs bills vs social network updates, but it can, for many types of email, recognize the implied rules for the labels I already have and preserve those (i.e. messages to/from my wife).
  • The ability to snooze/dismiss email: One of Inbox’s most compelling features is a clone of the Dropbox-owned Mailbox app’s snoozing email functionality: moving an email out of your inbox until you’re ready to deal with it (i.e. until later tonight, tomorrow morning, later this week, etc). This feature, thankfully, also extends to the smart categories functionality, which, for instance, lets you snooze all of your promotions-related emails or dismiss all your email receipts in one go.
  • The ability to add todo items/reminders: Inbox also lets you add todo items and reminders directly into the inbox. These todos/reminders are treated as if they were emails — they sit side-by-side with “regular” emails in the interface and, as you probably expected, are also snooze-able (and sync with Google Now’s reminder functionality).

These enhancements let Gmail power users (like myself!) more readily use email as a productivity tool which tracks all the things they need to do (rather than managing a separate email and todo list) across multiple platforms (web, Android, iOS) with functionality built in to make it easier (like auto-bundling related emails and auto-complete as you type out todo items/reminders) as well as being integrated directly into Gmail (so with full support for search and without creating strange new labels/folders the way Mailbox does).

That being said, while the app’s conceptual and usage model are geared for power users, its missing some of the functionality that I (and I’m sure other Gmail power users) have come to depend on such as in-browser push notifications, ability to embed photos in messages, the ability to add things to a bundle/label via keyboard shortcut, support for labs functionality like embedding the calendar widget in the interface or pulling in preview functionality for Yelp/YouTube/Google Maps inline in the email, and the ability to snooze an email/todo (and set the time for the snooze easily) with a keyboard shortcut.

Those small problems aside I’ve taken so much to Inbox that it now pains me to use the regular Gmail interface for my work email account and I can’t wait until Google extends Inbox support for Google Apps accounts. If you have access to an invite,  I would 100% recommend giving it a shot for a while.

Published in Blog

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