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Pace of Mobile

Two slides from NVIDIA’s presentation at CES (captured by the excellent Anandtech team) were particularly stunning to me in terms of illustrating how quickly the mobile revolution is advancing.

This first slide highlights the main NVIDIA product announcement/claim: that starting with their current-generation product, Tegra K1 (cue NVIDIA PR: it was so advanced that they couldn’t just call the successor Tegra 5 :-)), their mobile graphics architecture would be the same as what they are currently selling for their PC products (Kepler).

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That’s not really a new claim — after all, it had been announced previously that Logan (the comic book inspired codename for Tegra K1) was supposed to have Kepler technology inside. What is interesting is when its presented in the following way:

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According to NVIDIA, it took 8 years for the PC technology that supported the Unreal Engine 3 game engine to make it to smartphones (in and of itself an impressive feat if you think about it), but only two years for Unreal Engine 4.

Obviously, there are a lot of caveats here (this is, after all, a press announcement to drum up excitement) – even if the GPU architecture is 100% the same we have no idea what kind of real-world performance or power consumption we’ll get out of this (so word to the wise: ignore a lot of the “core count” crap, its not really apples-to-apples with anything). But it’s a great indicator of how quickly the smartphone/tablet are usurping the role as the primary computing device for the world and how hard that is pushing the broader technology industry to keep up.

More great content on this (and more) at Anandtech

(Images captured by Anandtech team during NVIDIA CES press conference liveblog)

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