A few weeks ago, I puzzled over why Microsoft isn’t pursuing a more integrated device strategy across its non-PC platforms. After all, if you’re on shaky ground (new device markets), you should do everything you can to steady yourself against something more firm (like your PC business or the combination of your other devices).
So, imagine my surprise when I read off of Engadget and The Register that Microsoft is looking for developers to help bring the X-Box Live experience to Windows Mobile phones. Could it be that they’re listening to me? 🙂 (Rhetorical question, of course, no need to burst my bubble) Or maybe someone at Samsung (who recently announced an app store for apps across their phones, TVs, Blu-Ray players, etc) was listening?
This play is not a sure thing, by any stretch of the imagination, but it may just allow Windows Mobile to compete on a more equal standing with Google’s Android and Apple’s iPhone platforms – two devices which, for all the hype as hardcore application systems, have so far turned out to be little more than email-and-game systems (although that is likely to change as the devices adopt new higher-performance ARM Cortex A9 processors).