Skip to content →

Don’t count your markets before they hatch

I was reading a very insightful analysis of the supercomputing industry over the past decade on scalability.org, when I stumbled on a chart which illustrates not only a pattern I see very often, but also a reason why you should always sandbag your forecasts if you’re betting on a new technology: your forecasts are almost always too optimistic.

Take Intel’s and HP’s huge gambit to push Itanium as the processor technology which would eventually replace all the other major processor technologies (i.e. SPARC, PowerPC, even Intel’s very own x86). Countless technology analysts and Intel/HP market researchers said Itanium would become the only game in town in computer processor technology – and with good reason. The technology that Itanium represented, in theory would’ve completely changed the processor technology game.

Yet, if we look at the progression of Itanium sales versus Itanium forecasts, we see a very different picture:

image

If anything, Intel/HP have now distanced themselves from Itanium – preferring to ship products based on Intel’s homegrown x86 technology, rather than the technology analysts had expected to storm the market.

Kind of embarrassing, isn’t it? The point isn’t to spit on HP and Intel’s faces (however much they deserve it), but to point out that new technologies are notoriously hard to predict, and to whatever extent is possible, companies everywhere should (a) never bet the farm on them and (b) watch what forecasts they’re making. They may come back to haunt them.

(Image credit)

Published in Blog

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: