“Creative” Marketing

I’ve criticized Singapore-based Creative before for overhyping their Zii chip with their vague promises like “stem-cell computing” and a name that eerily conjures up a very popular game console from Nintendo (here and here) .

Well, the hype keeps coming, they have now released specs for their first “stem cell computer” (whatever that means), a mobile internet device called the Zii EGG (pictured below)

The Zii EGG will run their special “Plaszma platform” (apparently a custom Linux-based operating system that is “stem cell computing”-enabled) and supports a “Zii-optimized” version of Google’s Android operating system.

To be fair, the device does look pretty cool and does promise support for many of the things that you would expect a hot mobile device to do, like:

• Multi-Touch display
• High-definition video
• 3D graphics
• “Full” desktop browsing
• Accelerometer
• WiFi, Bluetooth, and GPS

But, really, Creative, why is it necessary to generate all this unnecessary verbiage and meaningless marketing blitz drivel around “stem cell computing”? If your product really does what you say it can, it should stand fine in the marketplace without this ridiculous (not to mention scientifically unfounded) hype. And, if it can’t, no amount of hype is going to save this from bombing.

(Image credit – Zii.com)