Technology can give you a boost

May 18th, 2009 · 6:00 am  →  Blog

Why should we study science & technology? Because it can enrich our lives. Case in point: bra’s that lift your breasts when you’re sexually aroused/attracted to someone you’re talking to (HT: The Sun).

And of course, a visual representation of how it works (even though I’m quite sure this isn’t quite how it works):

image 
Apparently, a Slovenia-based lingerie firm Lisca has designed a bra which reacts to your body heat (which presumably goes up when you see someone you’re attracted to). And the inspiration?

“Inventors at the Slovenia-based Lisca lingerie firm discovered the saucy side-effect by accident, while developing underwear that adapted to changing weather.”

So there you have it. Science & technology. Making the world a better place. For your breasts. (Although I can’t imagine you’d want this to happen if the weather just happens to be warm…?)