Roche: making PCR look cool

March 6th, 2009 · 2:48 pm  →  Blog

Over on Benchpress I referred to a new ad by Roche for their LightCycler 480 PCR machine. My buddy (in offering poor prices for poor companies) Anthony provided the most fitting testimonial of:

“If RT-PCR was this cool, I’d do it everyday.”

Well done, Roche. Well done: