Richbook?
Rich people don’t do things the way normal peons like you or me do. They buy yachts and play golf and date supermodels and go to the opera. That’s apparently why they need their own social networking sites, such as SPiRE, DiamondLounge, and aSmallWorld.
I don’t know much about the individual sites, as I apparently lack the wherewithal to make the cut. Or, as aSmallWorld puts it more delicately: “We have imposed certain criteria in order to keep the network exclusive.”
Ouch.
Rich or not, these social networks can still appear tacky – just take a look at DiamondLounge’s site with its horrible layout and obnoxious rotating diamond centerpiece:
So, who exactly are the people who use these sites? Well, according to coverage by VentureBeat, the lowest income category that you can list is “under $100K” (I guess that’s where I’m at!), and the youngest age category is apparently “under 35” (also apparently where I’m at).
The big question I have – what makes these sites think that they can beat Facebook, MySpace, or LinkedIn at their game? Because I don’t think I’m seeing it…