In the summer of 2007, three friends and I came up with a brilliant idea: lets create a functionalized social networking startup oriented around fashion — Xhibitr.
Two years later, I can see all the reasons it was bound for failure, but despite the difficulties, I can honestly say it was one of the most rewarding and educational experiences I’ve ever had.
Instead of relying on an off-the-shelf vanilla website, my wife and I wanted a special website for our wedding. We wanted a place to show off some of our pictures, to present some information about who we were as a couple and how we met, and to function as a digital RSVP and guest email system.
And the only way to do that was to build it myself.